Have you noticed that parties are starting to look different these days? Instead of cans of beer and glasses of wine, people are opting for THC infusions. Socially, in a comparison between alcohol and THC, cannabis is coming out on top.
Driven largely by Generation Z, more people than ever are embracing a “California sober” lifestyle. Statistics show that cannabis is increasingly surpassing alcohol as the preferred option for good vibes and relaxation.
Here is why more people are turning to buds, not booze, to elevate their experience.
The Shift in Interest: Cannabis Over Alcohol
TLDR: Americans are rapidly ditching booze for cannabis.
Whether it's THC-infused sleepy girl mocktails before bed or a summer barbeque where half the party-goers are holding cannabis drinks instead of beer, it's hard to ignore what's happening. Perhaps for the first time ever in modern history — people are choosing to infuse their lives with cannabis rather than alcohol.
And, it isn't just a generalization; it's playing out in the numbers. In
2022, approximately
17.7 million Americans reported enjoying cannabis daily or near daily. This is compared to
14.7 million who reported the same frequency of drinking alcohol.
Since cannabis has become socially accepted (thanks in no small part to the passage of the 2018 Farm Bill, which legalized national access to hemp-derived options), the per capita rate of cannabis consumption has increased nearly fifteenfold since 1992.
A Generational Shift